2007 07 28 Guardian Guide on New Order
The Hard Sell INDESIT MOON You'd need to know New Order's back catalogue with McWhirter-like obsession to realise that the soundtrack to the Indesit Moon washing machine commercial is Hey Now What You Doing from the 2005 album Waiting For The Sirens' Call. New Order and white goods - let's Hoover up the irony. I once asked bassist Peter Hook if drugs were ever a problem with the band, and he replied; "Yeah, sometimes we couldn't get hold of any for days.” With its round window and centred, circular dial, the curiously-named Moon resembles an Apple creation: it's an iPod that'll soak your big, baggy Eddie Yates underpants. It costs £280 at one large supermarket and comes with an A+ for energy saving, A for wash efficiency and B for its spin. That’s all well and good, but is Indesit now targeting the potentially lucrative market of students and football hooligans? The word on the Mane grapevine reckons the Italian kitchen appliance giant may be perilousl